Seniors Are Liking, Sharing, and Thriving Online

Social media is increasingly becoming a positive force in the lives of older adults, challenging the outdated myth that seniors struggle with technology. According to Pew Research, nearly 60% of adults 65+ are now online, and almost half of them use social media. Platforms like Facebook, Instagram, and Pinterest report seniors as their fastest-growing audience.

Research shows that seniors who use social media experience social, mental, and even physical benefits. Studies cited by the American Psychological Association link social media use to improved mood, healthier habits, and reduced risk factors such as high blood pressure, smoking, and depression. Staying connected online also helps seniors learn new skills, remain informed, and feel more engaged with the world around them.

Social media plays a key role in keeping families connected, especially when distance is a factor. In my family, for example, sharing photos and videos allows grandparents to stay involved in their grandchildren’s lives. Additionally, online communities help combat loneliness, while online shopping provides convenience.

While precautions like scam awareness are important, with proper guidance, social media can significantly enhance seniors’ independence, sense of belonging and help them feel better.

By Daria Horbal, BSc.Phm.